Private Label Enamel Cookware: How to Build Your Own Brand

Short answer: A private label enamel cookware line starts from existing shapes or new molds, adds your colors, exclusive decals and logo, and is finished with your own packaging. Approving samples at each step keeps the final products consistent with your brand.

Enamel cookware is a strong category for brands: it is colorful, works on all hobs and is easy to make distinctive. Here is how a private label project usually works.

1. Choose your product range

Most brands start with a small, focused range, for example a casserole set, a milk pan, a kettle and matching mugs. Using existing shapes is the fastest route. With more than 3,000 styles, there is usually a shape close to what you have in mind. Browse our full product range.

2. Create a unique look

• Pantone colors: we match the enamel to your Pantone code, with a color sample for approval.
• Exclusive decals: your own pattern, used only for your brand. Read how custom decals work.
• Logo: on the base, the side or the lid.
• Details: knob, handle and rim options, such as wooden knobs or stainless rims.

3. New shapes, if you need them

If no existing shape fits, a new mold can be developed. Our joint-venture mold workshop makes new shapes, lids, knobs and handles. A new mold usually takes about 15–30 days; the cost depends on the design and is confirmed in your quotation.

4. Packaging

Your packaging is part of your brand: color boxes, gift boxes, display boxes, window boxes, hang tags and labels can all be customized. See enamelware packaging options.

5. Testing for your market

Food-contact tests such as FDA, LFGB or others required by your market can be arranged on request. Read our guide to enamelware food safety standards.

6. Samples, production and repeat orders

Approve a color sample, a decal sample and a final product sample. Production usually takes about 20–45 days. For repeat orders, the approved samples are kept as the standard, so your products look the same every season.

Sourcing enamelware for your store or brand?

Ningbo Yongjie supplies enamel cookware, kettles, mugs and tableware to importers, retailers, brands and gift companies in more than 20 countries. We offer 3,000+ styles, Pantone color matching, custom decals and packaging, and FDA, LFGB or other tests required by your market.

Browse our enamel casseroles and stock pots, enamel milk pans and enamel kettles, or contact us for a quote.